AI Creative / Content Specialist / Junior Webshop Manager

Tristan Petrovic

AI creative and content specialist. I make video, music and social content with AI, and build the systems behind it.

The short versionEmail me

The short version.

  • AI Creative
  • Content Specialist
  • Junior Webshop Manager
Satori
2024 to now
P-OSS
2020 to now
views on one reel I made
851kviews on one reel I madeIdea, edit and audio by me. 42k shares, 31 s average watch time.Source: Instagram data via Rella, post of 4 Sep 2026
Instagram views in year two
6.4MInstagram views in year twoUp from 724k the year before, on Satori's account.Source: Instagram data via Rella, Oct 2025 to Oct 2026 vs Oct 2024 to Sep 2025
views on a live set I post-produced
405kviews on a live set I post-producedAudio edit: crowd mics, transitions and musical segues.Source: YouTube, ThuisHaven live set, published 26 Jan 2025
running Magento 2 webshops
6+ yrsrunning Magento 2 webshopsMaxifleur, Servies.nl and HOBO hifi, since January 2020.Source: Own role at P-OSS

Daily tools

  • Claude
  • Higgsfield
  • Seedance
  • Kling
  • Nano Banana
  • Gemini
  • Midjourney
  • Suno
  • Ableton
  • Canva
  • Rella
  • Magento

Two years with Satori.

Satori is an electronic artist who plays live sets around the world. Since 2024 I've run his content, AI campaigns and studio work, every day. He's also family, which is how it started.

  1. September 2026

    One reel, 851k views

    A Soviet kids' cartoon, cooked into an Ibiza moment. The idea, the edit, the audio overlay and the posting are mine. Footage shot by me and @offbrandproject.

    views
    851kviews
    shares
    42kshares
    average watch time
    31 saverage watch time

    Source: Instagram data via Rella and Instagram Insights, post of 4 Sep 2026

    Watch on Instagram

  2. Summer 2026

    An AI film series in one visual world

    Six scenes that cross Wes Anderson with The Matrix. Same lead, same palette, same lens language in every shot. Concept, generation in Higgsfield and Nano Banana, and the edit are mine.

    views across six reels
    118kviews across six reels
    on the pool scene alone
    40kon the pool scene alone
    scenes, one world
    6scenes, one world

    Source: Instagram Insights, campaign report 9 Sep 2026

  3. January 2025

    A live set, mixed for the screen

    Satori's set at ThuisHaven, Amsterdam. I did the audio post-production: added crowd mics, built the transitions and smoothed the musical segues so the set plays as one piece on screen.

    views on YouTube
    405kviews on YouTube
    set length
    89 minset length
    published
    2025published

    Source: YouTube, checked 11 Oct 2026

    Listen from 5:35

  4. May to June 2026

    Releasing Domenico

    The frame for the single: Domenico isn't a track, he's a person we haven't introduced yet. I planned the release week from teaser to drop, wrote the interview and voice-overs, and briefed the team.

    slide campaign deck
    18slide campaign deck
    content ideas
    14content ideas
    voice-over scripts
    3voice-over scripts

    Source: Campaign deck and content plan, May 2026

One world, written down.

For Satori's album era, I Only Believe in a God That Knows How to Dance, I built the master creative system: twenty zones, from colour and casting to captions. Version 1.0, July 2026.

“Every generated frame must match this wall.”Source: Canva whiteboard, master creative system, July 2026
Detail: Colour system
Colour systemTwelve named colours, each tied to what it may appear on, plus the grading direction.
Detail: Character system
Character systemThe lead's look locked down to the hat, so he stays the same person in every shot.
Detail: Campaign and chapters
Campaign and chaptersAlbum artwork and the first single, Domenico, built from the same world.

The world

  • Core thesis
  • World rules
  • World and sets
  • Objects and vehicle

The look

  • Colour system
  • Typography
  • Composition and framing
  • Lighting and shadow
  • Materials and texture

The people and motion

  • Character system
  • Wardrobe and uniforms
  • Scene grammar and motifs
  • Motion and transitions

The release

  • Master album artwork
  • Sub campaigns
  • Domenico, chapter one
  • Social content system
  • Carousel system
  • Tone of voice
  • Do and don't

Scroll or drag to move around

Master creative system wall for Satori's album era: twenty zones with colour palette, typography, casting, wardrobe, sets, lighting, campaign artwork and tone of voice

Music, made in the studio.

I produce in Ableton. Most of it comes out under Satori's name: ghost production, remixes and live versions.

Cover art: Tiyami by Satori, Laska

Source: Spotify and YouTube, checked 11 Oct 2026

Live and remixes

Mi Sangre Grita, live at Koko LondonProduction, 9.4k views
Champagne Coast (Satori Remix)Remix production, 3k views
Live with Gamelan Semara Ratih Garuda, Day Zero BaliAudio editing and ghost production, 2k views

How I work

Anti-slop by design.

Most AI output fails not because it's wrong, but because it's lifeless: accurate, competent and forgettable. My job is to recognise that draft, bin it, and find what in the pipeline produced it.

Pipelines, not prompts

I don't chat with models. I design multi-stage pipelines where every stage has a fixed output and a gate before the next. No prompt gets written before the film is designed.

  1. Intake
  2. Story
  3. Mood and world
  4. Locations and cast
  5. Shot list and hero shots
  6. Performance
  7. Prompts
  8. Edit plan
  9. QC
“Undirected generation is where credits and quality die.”

Every video prompt uses the same block order, so a failure can be traced to a single block.

  1. 1 Scene
  2. 2 References
  3. 3 Location map
  4. 4 First frame
  5. 5 Optics
  6. 6 Camera
  7. 7 Action
  8. 8 Performance
  9. 9 Physics
  10. 10 Lighting
  11. 11 Style

Cheap stages first

Composition gets fixed in stills before any video credit is spent. Mistakes get caught where they're cheapest.

  1. Character turnaround sheet of hotel staff in blue uniforms

    Cast

    Character sheets so every face and uniform stays the same.

  2. AI still of a grand hotel corridor with pink chairs

    Frame

    The shot composed as a still in Nano Banana.

  3. Final film frame: the lead walks down the hotel corridor

    Film

    Animated in Higgsfield, cut and graded in the edit.

The result: six scenes, one world

  • AI film scene: Pool

    Pool

  • AI film scene: Ropewalk

    Ropewalk

  • AI film scene: Corridor

    Corridor

  • AI film scene: Lift

    Lift

  • AI film scene: Car

    Car

  • AI film scene: Suite door

    Suite door

Binning the competent draft

Version one of DIGITAL PRISON, a 60-second AI film, rendered fine and was unusable: cloned characters, flickering light, moiré in fabric, someone walking the wrong way. I scrapped it and traced each failure back to its cause in the prompt.

  • Multi-pose reference sheets read as multiple people
  • Words like “flare” trigger frame-by-frame light swings
  • Stacked fast motion warps faces

The stabilisation playbook, 7 rules

  1. 1Strip flicker-trigger words
  2. 2A short negative-prompt block per clip
  3. 3One fast-moving element per shot
  4. 4Anti-moiré rule for fabric
  5. 5Prompts about 35% shorter
  6. 6Fixed 24 fps cadence
  7. 7Split a 15 s clip in two as fallback

The final cut came together in four 15-second generations. The hotel scene went through five versions, each fixing one diagnosed failure instead of re-rolling and hoping.

Taste, written down

Taste only scales if it's explicit. Every project gets a written pass or fail test before anything is generated.

Rejected if the scene reads as

“Look how stupid those people are.”

Approved if it reads as

“Look, and what do you see?”

Checked on every clip before approval

  • Identity
  • Wardrobe
  • Light direction
  • Grade
  • Crop-safe per aspect ratio

Final QC: can the story be told in one sentence, and is the signature motif visible in three or more shots?

A voice, not a model

For Satori I defined a voice and encoded it in a Claude skill, so every draft starts inside it instead of being corrected into it.

  • Cold confidence
  • Minimal copy
  • No hashtags
  • No exclamation marks
  • Recaps rebellious, never grateful

Postcards from the weekend.

A Satori caption, written by me

The systems behind it.

I build the workflows that let one person ship campaign-level output. Most of them run on Claude.

Content board, wired to Claude

I connected Satori's Rella board to Claude with a custom MCP connector, so planning, tasks and analytics can be read and updated from any AI session. A skill I wrote holds the rules: one project per account, a six-step status flow, fixed naming and post times, and search before create.

50tour stories scheduled for 18 shows

A weekly task books three Instagram stories for every confirmed show: four weeks out, one week out and on the day.

Source: Rella content board, checked 11 Oct 2026

Satori Content Dashboard: Instagram, YouTube and TikTok analytics side by side

Content dashboard

Refreshes twice a day since July 2026: Rella analytics over 7 and 30 days, open tasks, the next 14 days of content and show dates from two Google calendars, without duplicates.

Cover of a weekly Satori content briefing, week of 23 June 2026

Weekly briefings

A branded PDF for the artist and team every week: what goes out each day, what I need him to film, and which artists to look at. Generated from HTML.

Webshops, since 2020.

Junior Webshop Manager, P-OSS, 2020 to now

Three Magento 2 webshops, one job: turn what the client wants into something that works in the shop. Configuration, extensions, API links, testing, technical SEO and conversion.

Maxifleur product page for an Elastica Robusta artificial plant, 170 cm
Live Maxifleur shop, captured 11 Oct 2026

Anatomy of a product page

Every part of this page is product data, configuration or SEO. This is my day-to-day work on Maxifleur, since 2020.

  1. 1BreadcrumbsClean category path, marked up as BreadcrumbList for Google.
  2. 2Title and H1Generated from the product name, so every page gets a unique, searchable title.
  3. 3SKU and reviewsProduct data and review feed on every product.
  4. 4Size variantsRelated sizes linked from one page instead of separate dead ends.
  5. 5Pot combinationsCross-sell: matching pots offered on every plant.
  6. 6Price and stockPrice incl. VAT and live stock, straight from the catalogue.
  7. 7Spec highlightsSize, use and guarantee pulled from product attributes.

Three shops, side by side

maxifleur-kunstplanten.nl
Maxifleur category page: large artificial plants
Live shop, captured 11 Oct 2026

Maxifleur

Artificial plants

  • Configure Magento 2 settings and extensions
  • Set up API links that automate content processing
  • Technical SEO and conversion work on category and product pages

SEO set-up, category page

maxifleur-kunstplanten.nl › kunstplanten › grote-kunstplanten

Grote kunstplanten | Hoogste kwaliteit

Koop Grote kunstplanten bij Maxifleur. ✓ 20+ jaar vakmanschap ✓ Gratis verzending vanaf € 49,95

H1
Grote kunstplanten
  • Canonical
  • Index, follow
  • Product schema
  • Breadcrumbs
  • FAQ schema
  • Magento 2
  • Magento extensions
  • REST API
  • API integrations
  • Process automation
  • QA testing
  • Bug analysis
  • Technical SEO
  • Canonicals and indexing
  • CRO
  • CMS management
  • Landing pages